Campari Brand Profile

Campari



Campari

What You Need To Know About Campari

The ruby red Italian apéritif known as Campari has been around for a long time, and continues to romance the globe.
  • Produced By Gruppo Campari
  • Produced In: Italy
  • Type: Amaro, Liqueur
  • Sales: 3.1 million 9-liter cases
No one is quite sure how many ingredients go into making Campari—some guess it’s 20, 60, or even as many as 80.
Invented in 1860, with its first production plant in 1904, the original price for Campari was 3 Lira—which today is roughly 1/5 of one cent USD.
The Negroni is said to have been created around 1920. A count named Camillo Negroni would regularly come to Caffe Casoni in Florence and order the Americano cocktail, but with an added shot of gin. The bartender named the drink after the count.
The first pre-mixed alcoholic drink sold internationally was the Campari Soda.
Credit: . Published: 2017-01-08