When the average university student dreams of starting a business with their roommate, the result isn’t usually a global success story. But such was the case for Daniel “Danny” Schneeweiss and Moises “Moy” Guindi. The pair launched Milagro Tequila in 1998.
Borne of the late-1990s Mexico City club scene, Milagro sought to encapsulate its roots in a bottle. It was acquired by William Grant & Sons in 2006 and is now distributed nationwide in the U.S., as well as in several markets around the world.
Here are nine more things you should know about Milagro Tequila.
Its master distiller takes things slow.
Milagro master distiller Pedro Juarez uses 100 percent blue agave harvested in the Jalisco Highlands to make Milagro, and then slow-roasts the piñas in brick ovens for 36 hours to extract flavor. Finally, after the piñas have been roasted, shredded, and pressed and the juice has been fermented, Juarez uses two stills, a pot still and a column still, to create the spirit.
It’s a miracle in a bottle.
According to the company, when founders Danny and Moy tasted the tequila for the first time, they declared it “un milagro” (a miracle).
Hay siete Milagros.
Milagro makes seven different expressions. Milagro Silver is “crisp and clear, renowned for its smoothness, mixability, and agave-forward taste,” Pedro Juarez, master distiller, said in an interview.
Milagro Reposado is aged in American oak barrels for three to six months, while Milagro Anejo is aged in American oak barrels for 14 to 24 months.
Milagro Select Barrel Reserve Reposado ages in American and French oak barrels for three to six months, making it smooth and complex. Milagro Select Barrel Reserve Silver ages in both American and French oak barrels for 30 days, making it ideal for sipping.
Milagro Select Barrel Reserve Añejo ages for 14 to 24 months in both American and French oak. Finally, Milagro Unico II, a newer blend of Milagro Unico, combines un-aged silver tequila with barrel-aged reposado and añejo reserves.
It suits most budgets.
Milagro’s diverse range of 100 percent estate-grown blue agave tequilas includes options for big spenders and budget drinkers alike. In fact, it’s been on both “best inexpensive tequila” and “best expensive tequila” lists.
(We agree. VinePair named Milagro Silver, a $27 bottle, among our favorite tequilas under $50.)
Its bottle is a message.
Milagro’s bottle design is inspired by Mexico City’s modern architecture, and its logo design mimics the city’s street art. The Select Barrel Reserve bottles even have sculptures of the agave plant inside the bottle.
Milagro works with Mexican graffiti artists such as Neuzz of Oaxaca de Juarez; Seher One of Mexico City; and Beo Hake of Moterre, Nuevo Leon, to create street-art-inspired murals and marketing materials. These works have been displayed around the world.
It’s sporty, too.
In September 2018, Milagro Tequila became the “official tequila” of the NBA’s Sacramento Kings. The following month, it announced a similar partnership with the NHL, as the official tequila of San Jose Sharks. If tequila is the secret to athletic success, we’re game.
It may or may not be Passover-friendly.
According to some sources, Milagro is kosher. Then again, JSOR recommends any silver tequila on its kosher liquor list. Worth noting, though, is that it does not recommend reposado tequila. However, Milagro is not listed on the official cRc liquor list, so, drinker discretion is advised.