Budweiser will launch a series of ads featuring active NBA and MLB players, after parent company AB InBev struck deals with each association’s players union. Promoting beer using sports stars is nothing new, especially in the lite beer category. But up until now, beer brands have mainly used ex-pros and sports announcers, owing to tricky […]
As any polyglot or polite traveler will tell you, it’s helpful to learn a few phrases in a local language whenever and wherever you roam. ”Hello,” for example.
A U.K.-based brewery called Jubel Beer recently released its first brew, a peach-infused lager called Alpine. Jubel’s founders claim Alpine fills a void in the market, saying beer is “too boring” (!) and cider is “too sweet.” Well, we have news for you, Jubel. Peach beer is already popular among seasoned beer drinkers. Belgium’s Lindemans […]
Updated on 2018-09-18
In the most exciting news to come out of the sky this week, Lufthansa announced it will be celebrating Oktoberfest on board with costumes and beer. Starting tomorrow, the Lufthansa crew will be decked out in dirndl, a traditional garb donned for Oktoberfest, celebrated in mid-September through the first Sunday in October.
Just a decade ago, your average American probably didn’t know what IPA stood for. They certainly didn’t use it in polite conversation, and almost definitely never drank these India Pale Ales. The boom in beer culture in the 2000s, however, has finally spawned a society where craft beer has become ubiquitous, and now most of […]
Updated on 2018-09-17
In news that could brighten even the dreariest of Mondays, a new study claims that anti-inflammatory diets rich in beer, wine, and chocolate could reduce the risk of heart disease and cancer. The study, led by Warsaw University’s Professor Joanna Kaluza, was recently published in the Journal of Internal Medicine, Metro reports.
Updated on 2018-09-17
By the end of this year, a record 7,000 breweries will be operating in the U.S. The numbers are so astounding, it’s almost impossible to visualize. Unless, of course, you’re Bart Watson, chief economist of the Brewers Association. In a recent tweet, Watson (@BrewersStats) posted an animated map showing the rate of U.S. brewery openings […]