IPA

For Ohio Brewer Trevor Williams, ‘LaCroix Is Life’

For Ohio Brewer Trevor Williams, ‘LaCroix Is Life’

Hoof Hearted Brewing Company, in Marengo, Ohio, got its name from a fart joke. ”Like many of the world’s most successful businesses,” Trevor Williams, the head brewer and an owner, says with a laugh. (Hint: say the name out loud.) The company’s brand identity is appealingly irreverent, sometimes crass, and ultimately hilarious. Nostalgic beer names and labels […]

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A Craft Brewery Can Sell Out Without Being Bought

A Craft Brewery Can Sell Out Without Being Bought

“Make fun stuff happen, hang out with cool people.” That’s how Sam Richardson, co-founder of Brooklyn’s Other Half Brewing, described his business to me in an interview a year ago. We had been talking about the influence of YouTube beer reviewers (Brew Tubers, as I cleverly called them). The conversation eventually turned to review sites […]

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WTF is DDH? It Depends on Whom You Ask.

WTF is DDH? It Depends on Whom You Ask.

As with so many things pertaining to beer, particularly those of the IPA variety, ”DDH” is more complicated than it looks. The acronym, which stands for “double dry-hopped,” is increasingly adopted by trend-driven (and trend-setting) brewers putting out hoppy, aromatic IPAs and DIPAs. In fact, many New England IPAs, a particularly sticky category, are sold in […]

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New England IPA’s Secret Ingredient Is Instagram

New England IPA’s Secret Ingredient Is Instagram

In an interview with the U.K.’s Morning Advertiser last year, Garrett Oliver, brewmaster of Brooklyn Brewery, author, and all-around beer industry celebrity, dismissed the New England-style IPA, or New England IPA (NEIPA), as “a fad.” Oliver also called it “the first beer style based around Instagram culture and based around social media,” with its draw […]

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Stronger than Fiction: How to Drink, Based on Your Favorite Book

Stronger than Fiction: How to Drink, Based on Your Favorite Book

We’re firm believers that most things are made more enjoyable with a little alcohol, and many notable fiction authors and characters seem to agree. For bookworms who are also boozehounds, we’ve compiled a selection of famous works paired with corresponding cocktails, wine, and beer. Break out the books and break open the bottles — it’s […]

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Six Charitably-Minded Beers to Drink for a Good Cause

Six Charitably-Minded Beers to Drink for a Good Cause

Those who consider drinking beer a noble act unto itself are not wrong. But community-oriented beer fans will be delighted to learn that a number of brewers are partnering with philanthropic organizations to raise money and awareness for worthy charities. Aiding drug recovery, championing women’s health, and ending food waste are among the causes you […]

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The Ultimate IPA Flavor Map (INFOGRAPHIC)

The Ultimate IPA Flavor Map (INFOGRAPHIC)

India Pale Ale, or IPA, is inarguably the most sought-after style of craft beer in the country. It’s also the most misunderstood. For many, hearing ”IPA” causes a knee-jerk reaction that sends them running for the hills, or for a glass of wine. The acronym is often associated with ”hoppy,” and therefore bracingly bitter, offensively […]

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