gin

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you can’t use it. Unless… you can make a historical precedent for why you need […]

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Eight Bartenders Reveal How to Make Killer ‘Signature’ Wedding Cocktails

Eight Bartenders Reveal How to Make Killer ‘Signature’ Wedding Cocktails

Thanks to the craft cocktail revolution, happy couples tie one on in style when they tie the knot. “Signature” wedding cocktails are a mainstay of modern nuptials, meant to perfectly encapsulate their personalities, courtship, spirit preferences, and budget. It’s a tall order. As Brides reported last June, Americans are getting married later in life, meaning […]

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Get Lit With Seven Sunny Turmeric Cocktails

Get Lit With Seven Sunny Turmeric Cocktails

Turmeric cocktails are the latest in a series of healthy-ish drink crazes capturing the attention of drinkers and bartenders alike. The chrysanthemum-hued spice is famous for its detoxifying and immunity boosting abilities, but turmeric’s curative powers aren’t the only reason for its newfound popularity. The spice’s herbal qualities can add unique depth and exotic flavor […]

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Pressed Juice Cocktails Are the Season’s Best Compromise

Pressed Juice Cocktails Are the Season’s Best Compromise

Those hoping to balance their yin and yang this season might consider a nutrient-rich, cold-pressed juice… Just don’t forget to add the booze. The juicing trend has taken a turn from detox to cold-pressed cocktails. Last year Pressed Juicery, one of the country’s most popular juice bars, collaborated with New York City steakhouse Quality Eats on […]

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Five Hot Toddy Recipes to Fight Winter’s Chill

Five Hot Toddy Recipes to Fight Winter’s Chill

Whether you call it hygge (pronunciation: please don’t) or good old-fashioned reclusiveness, winter weather means staying in with a mug of something hot and boozy. As temperatures decline, and iCals consist of canceled doctors’ appointments, we present an array of Hot Toddy recipes perfect for kicking back and keeping cozy. The contested origins of Hot […]

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The Three Ways to Distill Gin, Explained

The Three Ways to Distill Gin, Explained

Gin is an old spirit — “medicinal” juniper hooch dates back to the 13th century — but it’s an evolving category. Pleasantly flavorful botanical gins are now on the market, capturing the creativity of bartenders who consider them more versatile than the juniper-heavy dry gins that pretty much ruled the roost until the early aughts.

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The Seven Best Gins Under $30

The Seven Best Gins Under $30

Few things satisfy like a good gin cocktail. The only problem is that all gins are so different from one another it’s hard to know what to get. It’s almost too easy to fall into the thought trap that more expensive is inherently better. Not so fast. You don’t need to spend more than $30 […]

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10 Things You Should Know About Hendrick’s Gin

10 Things You Should Know About Hendrick’s Gin

As with all loyalists, gin drinkers take their bottle of choice seriously. And among the myriad styles and botanical flavor profiles on the market, one bottle, Hendrick’s Gin, inspires considerable devotion. Marketing itself as ”a gin made oddly,” Hendrick’s launched in southwestern Scotland in 1999 and rapidly became a household name stateside. Today, the gin […]

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The 10 Most Popular Botanicals in Gin, Explained

The 10 Most Popular Botanicals in Gin, Explained

Gin is a spirit defined by, and famous for, its botanicals. To be classified as gin, it must have some level of juniper, which is where the pine taste comes from, but other than that, gin distillers are free to choose their botanicals at will. That freedom makes gin one of the most diverse liquors […]

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