The Story Behind The Atla Frozen Strawberry Margarita Recipe

NYC’s NoHo neighborhood is home to Atla, a small, casual Mexican eatery whose cocktail list is as impressive as the restaurant’s modern takes on traditional South American fare. And while the Margarita may not have been invented in Mexico, it has undoubtedly been a fixture at American cocinas and taco joints alike for decades — in fact, over half of Atla’s cocktail list is dedicated to riffs on the beloved drink. Alongside the menu’s classic, Tommy’s, overproof, and mezcal-infused offerings sits a pink-hued sipper that’s bound to catch your eye and quench your thirst.

The classic Marg is a simple combination of tequila, lime, and triple sec — a template that allows for a nearly limitless plethora of creative riffs. One of the most popular variations is the Frozen Margarita, a summertime refresher that’s doled out easily by bars using pull-level machines. But even without such tech, frozen Margs can be easily whipped up using any old blender. This variation subs in strawberry purée in lieu of orange liqueur, making for a hot pink, slushie-like beverage you’ll want to imbibe all summer long. Just blend the purée with lime juice, blanco tequila, and ice, and serve in a clear coffee mug.