beer

I Love You, Doc: A Brief, Boozy History of Alcohol as Medicine

I Love You, Doc: A Brief, Boozy History of Alcohol as Medicine

The Multidisciplinary Association for Psychedelic Studies in Santa Cruz, Calif., is currently conducting a study using cannabis to treat veterans suffering from PTSD. It’s reportedly the “first-ever U.S. study of smoked cannabis for a mental health condition or medical condition.” It could lead to medication. To help people. Soldiers. Meaning legalization fear-mongers can stand down […]

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The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men

The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men

Miller Lite was not the world’s first light beer, as many believe, but it was the first successful light beer. Its considerable market share — it’s currently the nation’s third-best-selling beer — was kickstarted by a 1970s advertising campaign that targeted blue-collar men. This might come as a surprise to modern consumers.

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Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people (just like us!), yet they exist primarily in social media (like our coworkers’ cats!). They’re called influencers, and they’re here to tell us what to like, […]

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Sour Beer-Infused Soft Serve Is All About Pushing Boundaries and Having Fun

Sour Beer-Infused Soft Serve Is All About Pushing Boundaries and Having Fun

“I grew up on Mister Softee, and have fond memories of chasing down the truck come summer,” Bryan Brushmiller, the brewmaster and owner of Burley Oak Brewery in Berlin, Md., says. Many of us have similar childhood memories, but only Brushmiller was inspired to make sour beer-infused soft-serve ice cream. J.R.E.A.M., Burley Oak’s line of […]

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Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

On Monday, August 6, MillerCoors announced it is ending production of Two Hats, a millennial-facing light beer launched in February. The fruit-flavored brews proclaimed to be “good cheap beer.” Apparently, people weren’t buying it. MillerCoors says it is pulling the plug because the company posted declines in volume and profit. Two Hats’ early demise shows […]

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Rosé Beer and Cider Were Inevitable, but Are They Any Good?

Rosé Beer and Cider Were Inevitable, but Are They Any Good?

Brewery Ommegang, an esteemed, Belgian-influenced operation in upstate New York, recently released Saison Rosé, a 7.7 percent ABV farmhouse ale. “The beer was partly born out of recent popularity of rosé,” brewmaster Phil Leinhart says. “But we’ve been thinking about doing a beer with hibiscus for a while.” Ommegang is not alone. Some of the […]

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Ask Adam: Why Aren’t Beers Cheaper at the Brewery?

Ask Adam: Why Aren’t Beers Cheaper at the Brewery?

Send questions to: advice@vinepair.com Should beers at a brewery be cheaper than they are at bars? Perchance to dream, my friend, perchance to dream. It would be logical for a beer to be cheaper at the brewery than at the bar, because the brewery doesn’t have the added distribution costs; unfortunately, that is not the […]

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