Beer and football go together like, well, beer and football. Why, then, do we never see active National Football League (NFL) players in beer advertisements? You might be thinking: But wait! Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona.
Few things in this world command hours-long lines, truck-chasing juice wolves, internet economies, and endless debates quite like juicy and hazy IPAs. Commercially known as New England-style IPAs, or NEIPAs for short, these beers are booming. According to IRI Worldwide, from July 2017 to July 2018 the style grew more than 200 percent in dollar […]
Hundreds of craft breweries are expected to close by the end of 2018, according to Brewers Association chief economist Bart Watson. But the presence of “distressed breweries” is not necessarily a sign of hard times; it’s a sign of a maturing industry, and one that has become increasingly competitive.
Updated on 2018-09-19
Budweiser will launch a series of ads featuring active NBA and MLB players, after parent company AB InBev struck deals with each association’s players union. Promoting beer using sports stars is nothing new, especially in the lite beer category. But up until now, beer brands have mainly used ex-pros and sports announcers, owing to tricky […]
As any polyglot or polite traveler will tell you, it’s helpful to learn a few phrases in a local language whenever and wherever you roam. ”Hello,” for example.