Six Things About NEIPAs You’re Too Afraid to Ask

Six Things About NEIPAs You’re Too Afraid to Ask

Few things in this world command hours-long lines, truck-chasing juice wolves, internet economies, and endless debates quite like juicy and hazy IPAs. Commercially known as New England-style IPAs, or NEIPAs for short, these beers are booming. According to IRI Worldwide, from July 2017 to July 2018 the style grew more than 200 percent in dollar […]

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Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.

Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.

Hundreds of craft breweries are expected to close by the end of 2018, according to Brewers Association chief economist Bart Watson. But the presence of “distressed breweries” is not necessarily a sign of hard times; it’s a sign of a maturing industry, and one that has become increasingly competitive.

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Coming Soon To A Bud Ad Near You: Active NBA & MLB Pros

Coming Soon To A Bud Ad Near You: Active NBA & MLB Pros

Budweiser will launch a series of ads featuring active NBA and MLB players, after parent company AB InBev struck deals with each association’s players union. Promoting beer using sports stars is nothing new, especially in the lite beer category. But up until now, beer brands have mainly used ex-pros and sports announcers, owing to tricky […]

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