From the Angel’s Share to Act of God: Why Collectors Are Now Insuring Whiskey

From the Angel’s Share to Act of God: Why Collectors Are Now Insuring Whiskey

“I was scared to death,” Derek Wallace tells me. The New Hampshire man had a major, if enviable problem. He had way too much whiskey. “I was constantly worried that something bad was going to happen to it,” he says. There are bottles of booze spread all throughout Wallace’s home. Many of his top-shelf offerings […]

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These Chicago Bartenders Will Build the $100,000 Home Bar of Your Dreams

These Chicago Bartenders Will Build the $100,000 Home Bar of Your Dreams

The billionaire art collector was a regular at Billy Sunday, a hip amaro-based cocktail bar in Chicago’s Logan Square neighborhood. He was dazzled every time he drank its intriguing cocktails, many made with vintage ingredients and obscure amari. Hmmm, he thought, wouldn’t it be swell to have this great of a cocktail bar right there […]

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From Drunk Monks to Boozy Brunch: A Brief History of Drinking in the Morning

From Drunk Monks to Boozy Brunch: A Brief History of Drinking in the Morning

“It’s 5 o’clock somewhere!” lamely jokes the guy in your office who thinks he’s being naughty for having a light beer at a 3:30 p.m. offsite meeting. Today his coworkers might snicker at his so-called transgressiveness. Yet for most of history, drinking before 5:00 p.m. was perfectly acceptable, if not necessary. Many people drank in […]

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Can the NBA’s All-Star Oenophiles Teach Us Everything We Need to Know About Wine?

Can the NBA’s All-Star Oenophiles Teach Us Everything We Need to Know About Wine?

On January 29, at around 8:30 p.m., like many of the 604 people I follow on Instagram, @kingjames posted a picture of what he was drinking that evening. Of course, @kingjames is NBA superstar Lebron James, and his drink was a $125 bottle of 2013 Nicholas Allen Carte Blanche Cabernet Sauvignon — a pricier bottle than […]

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How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you can’t use it. Unless… you can make a historical precedent for why you need […]

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If Instagram Existed in the 1980s Flair Bartenders Would Be Influencers

If Instagram Existed in the 1980s Flair Bartenders Would Be Influencers

Like most of the strange yet amusing things on planet Earth, flair bartending is probably best explored via YouTube rabbit hole. Almost immediately, you’ll encounter the self-proclaimed “Bruce Lee of bartending,” a man who wears the kung fu icon’s famous yellow jumpsuit while juggling four bottles in slow motion at a Taipei cocktail bar. A […]

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