From Drunk Monks to Boozy Brunch: A Brief History of Drinking in the Morning

From Drunk Monks to Boozy Brunch: A Brief History of Drinking in the Morning

“It’s 5 o’clock somewhere!” lamely jokes the guy in your office who thinks he’s being naughty for having a light beer at a 3:30 p.m. offsite meeting. Today his coworkers might snicker at his so-called transgressiveness. Yet for most of history, drinking before 5:00 p.m. was perfectly acceptable, if not necessary. Many people drank in […]

Continue Reading

Tags: , , , , , , , , , , , , ,

Can the NBA’s All-Star Oenophiles Teach Us Everything We Need to Know About Wine?

Can the NBA’s All-Star Oenophiles Teach Us Everything We Need to Know About Wine?

On January 29, at around 8:30 p.m., like many of the 604 people I follow on Instagram, @kingjames posted a picture of what he was drinking that evening. Of course, @kingjames is NBA superstar Lebron James, and his drink was a $125 bottle of 2013 Nicholas Allen Carte Blanche Cabernet Sauvignon — a pricier bottle than […]

Continue Reading

Tags: , , , , , ,

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you can’t use it. Unless… you can make a historical precedent for why you need […]

Continue Reading

Tags: , , , , , , , , , , , , ,

If Instagram Existed in the 1980s Flair Bartenders Would Be Influencers

If Instagram Existed in the 1980s Flair Bartenders Would Be Influencers

Like most of the strange yet amusing things on planet Earth, flair bartending is probably best explored via YouTube rabbit hole. Almost immediately, you’ll encounter the self-proclaimed “Bruce Lee of bartending,” a man who wears the kung fu icon’s famous yellow jumpsuit while juggling four bottles in slow motion at a Taipei cocktail bar. A […]

Continue Reading

Tags: , , , , , ,

Champagne Toe-sts: The Strange History of Drinking Bubbly From Women’s Shoes

Champagne Toe-sts: The Strange History of Drinking Bubbly From Women’s Shoes

My grandmother was a stern, fastidious woman. She had a live-in housekeeper, and her home was always tidy. She wore expensive jewelry and got her hair done professionally several times a week. She frequently sent back food at restaurants and would chew out waiters who brought her an imperfectly made Martini. So it was quite […]

Continue Reading

Tags: , , , ,