The 30 Most Popular Liquors In The World (Updated 2021)

Updated Rankings For 2021!

The table below is a ranking of the 10 most valuable spirits brands in the world. Data is provided by Brand Finance. Jump beyond the table for our original ranking of the 30 most popular spirits brands.

Rank Brand Brand Value Country Type of Spirit
1 Moutai 39.3 Billion China Baijiu
2 Wuliangye 20.8 Billion China Baijiu
3 Yanghe 7.6 Billion China Baijiu
4 Luzhou Laojiao 5.6 Billion China Baijiu
5 Jack Daniel’s 4 Billion USA Tennessee Whiskey
6 Johnnie Walker 4 Billion USA Scotch Whisky
7 Hennessy 3.6 Billion France Cognac
8 Smirnoff 3.3 Billion Russia Vodka
9 Gujing Gong Jiu 3.3 Billion China Baijiu
10 Bacardi 3.1 Billion Rum Bermuda

These are the thirty most popular liquor brands in the world. We've created one interactive graphic and three visualizations to help you explore the $45 billion worth of these brands that the world knocked back last year. Cheers!

How To Use This Chart
The width of the paths between the brands, companies, and liquors are scaled to revenue. For example, Johnnie Walker, the largest liquor brand in the world, contributed $5.3 Billion to Diageo in 2014.

See below the chart for ways to reveal more data, plus three visualizations of the rankings.



The interactive visualization on this page requires a modern browser. Get one here!

Click the companies in the middle to highlight all of the brand(s) and type(s) of liquor they make. Click again to remove the highlighting. You can also drag the company rectangles to reorder the chart.

Hover (or tap on mobile) to highlight the path for a brand, through the company that makes it, on to what type of liquor it is. If you hover over the path between a liquor and a company that makes more than one brand of that liquor (ex: Diageo and Whisky), all of the brands will be highlighted.

If you leave your mouse over one of those paths, the brand or type of liquor's contribution to the company's sales will be displayed (this does not work on most mobile browsers or when a company is selected).

The Top 30 Sorted By Type Of Liquor

The Top 30 Liquor Brands Sorted By Type Of Liquor

The Top 30 Sorted By Company

The Top 30 Liquor Brands Sorted By Company

The Top 30 - Rankings

The Top 30 Liquor Brands Rankings

Static visualizations initially generated with Density Design's great open source Raw web app.