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Extreme Beer

Craft Beer’s Fetish With Extreme Brews Is Dead

Craft Beer’s Fetish With Extreme Brews Is Dead

Subtlety is not considered to be a particularly laudable characteristic in the beer world. For decades, beer was the basic bitch of the alcoholic beverage sector–cheap, mildly buzz-inducing, primarily consumed by members of the Greek system and Al Bundy types. Up and coming craft brands gathered a fan base by creating beers in direct opposition […]

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Dirty and Rowdy Bottles

How Two Broke Guys From Georgia Started The Most Interesting Winery In California

How Two Broke Guys From Georgia Started The Most Interesting Winery In California

This article and the Game Changer series is brought to you by Coravin, the first and only tool in the world to let you share, compare, and explore wines without pulling the cork. Sometimes the greatest innovations and achievements can simply come from being so determined that your idea will become a reality that you […]

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Craft Spirits Are More Expensive Than Ever. Here’s Why Consumers Are Still Willing To Pay Up.

Craft Spirits Are More Expensive Than Ever. Here’s Why Consumers Are Still Willing To Pay Up.

Just what makes craft alcohol so damn special? Why should I pay $80 for a bottle of vodka? Isn’t it just grains and water? These questions sound like church bells – carrying tidings of joy or judgment depending on who’s doing the asking and answering – up and down the aisles of liquor stores and at […]

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The Craft Beer Bubble

The Craft Beer Bubble

The Craft Beer Bubble

There is no denying that craft beer is experiencing a boom. And this is a drastic change from even just ten years ago. At almost any bar or store across the country, one is likely to find craft beer as a possible choice, and those choices continue to multiply.

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The Story Of Cider: How It Got Cool, And Why People Should Stop Freaking Out About An Apple Shortage

The Story Of Cider: How It Got Cool, And Why People Should Stop Freaking Out About An Apple Shortage

Cider didn’t used to be so sexy. Its image – a sipper for a country granny while she kicks it in her rocking chair and talks to her cat – is a marketer’s worst nightmare. But cider, undeniably, is having a moment. Cider hits the current zeitgeist in several sweet spots: it’s artisanal, farm-to-table, and […]

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How Red Bull Became The World’s Most Popular Energy Drink

How Red Bull Became The World’s Most Popular Energy Drink

You’re groggy, underpaid, shopping for some digestible energy, and you pass a case full of “Trucker Pills”—rows of neatly packaged amphetamines with names like “No Doze” and “Exxxtreme Alert.” You wouldn’t buy them, right? Probably wouldn’t grab a bottle, head back to your desk, and take one (or two) for the long night ahead? What […]

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The Last New York City Dive Bar – How Sophie’s Has Managed To Survive For Over 100 Years

The Last New York City Dive Bar – How Sophie’s Has Managed To Survive For Over 100 Years

A talented Playboy staff writer once defined a dive bar as a “church for down-and-outers and those who romanticize them, a rare place where high and low rub elbows—bums and poets, thieves and slumming celebrities. It’s a place that wears its history proudly.” A truer description of the Lower East Side watering hole Sophie’s could not have […]

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