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Apparently, Taylor Swift loves a good Sancerre or Pinot Grigio, and she’s not alone. For years, white wine was billed as a “wine for non-serious wine drinkers,” which, when you read between the lines, really just means a wine for women. However, while wine as a whole may be struggling, white wine is booming right now, particularly in the U.S. market, as evidenced by a slew of recent corporate acquisitions. And while the boomer generation still has an affinity for high-ABV, oaky Cab, the age of high-acid whites is upon us.
It’s worth bearing in mind that the U.S. has never had a deep-rooted cultural connection to consuming wine with food, making whites the perfect pick for sessionable sipping. Plus, white wine varieties typically require less aging, making it easier for American wineries to offer quality bottles in the $20–$50 range.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss how several recent wine industry transactions plus trend data suggest that white wine is surging in popularity, driven by a mix of health consciousness, red wine fatigue, and maybe an assist from one of the most famous humans on the planet. Tune in for more.