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Today on the “VinePair Podcast,” Adam, Joanna, and Zach unpack Constellation’s purchase of spiked sports drink brand SpikedAde. Is the drinks giant aiming to grab a share of a small — albeit booming — category? Who is the target demographic for spiked “Ade” drinks? How pervasive is the so-called “health halo” when it comes to alcoholic beverages and what people choose to drink?
Zach is drinking: Owen Roe “Ex Umbris” Syrah
Joanna is drinking: Jumbo Maker’s Mark Whiskey Sour
Adam is drinking: Irish Coffee at Banshee
