We’ve seen it in TikTok’s viral whipped coffee trend and side-pull pilsners, but now, the fluff trend has come for cocktails. Soufflé drinks are on the rise (pun intended) with these picturesque beverages standing at the crossroads of aesthetics and time-consuming techniques. And drinkers seemingly can’t get enough. We can attribute the soufflé’s success to several factors — whether it’s their visual appeal or their difficulty of at-home recreation — but one overarching question remains: Why is this trend taking off now?

On this episode of the “VinePair Podcast,” Joanna and Zach are joined by VinePair assistant editor Hannah Staab to explore the modern revival of soufflé cocktails like the Ramos Gin Fizz, how certain bars are trying to turn a 15-minute cocktail into something that can be done quickly, and what the future of the trend looks like. Tune in for more.

Hannah is drinking: Emilio Vada Dolcetto d’Alba
Zach is drinking: The New Career
Joanna is drinking: Kobal Rosé Pet-Nat

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