This episode of the “VinePair Podcast” is sponsored by Tequila El Mexicano. Founded by one of Tequila’s most storied families, this traditionally made, additive-free tequila is an expression not just of the Bañuelos family’s collective knowledge, but of the Jaliscan highlands themselves. Try the Blanco, Blanco 90, or Reposado to discover their life’s work. You can visit ElMexicanoUS.com to find Tequila El Mexicano near you or order online to experience three generations of tequila craftsmanship.
The weeks leading up to July 4th have always been the time for beer distributors to visit liquor stores to set up elaborate Independence Day-themed displays promoting every American macro lager under the sun. But nowadays, we’re simply not seeing as many of them as we used to.
For a long time, the beer industry took its positioning and success in the summer for granted, and over the past decade, a slew of new canned alcoholic beverage options have eaten away at beer’s warm-weather market share. With the number of spiked seltzers, teas, lemonades, and canned cocktails on the shelf that are bright, crisp, typically low in alcohol, and packaged in cans, does beer stand a fighting chance at reclaiming its spot as the reigning champ of summer drinks?
With the Fourth of July upon us, Adam, Joanna, and Zach take this episode to reflect on the fact that beer is no longer the de facto drink of that holiday nor the summer, now having to share the stage with hard seltzers, vodka lemonades, hard teas, and a host of other canned and packaged goods that feel just as much at home for outdoor summer drinking occasions as beer does. Tune in for more.
Joanna is reading: Wimbledon’s Signature Drink Deserves Its ‘Honey Deuce Moment’
Zach is reading: We Asked 8 Sommeliers: What Supermarket Wine Do You Secretly Love?
Adam is reading: The Mount Rushmore of Oregon Pinot Noir, According to 8 Wine Experts
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This episode of “The VinePair Podcast” is sponsored by Tequila El Mexicano.
