While spending some time in Oregon’s Willamette Valley, Zach noticed a cohort of winemakers in the region expanding their sparkling wine footprints. Not only are they trying to promote the quality of Oregon sparkling wine, but they are also trying to instill some stringent production guidelines to design a cohesive identity for the state’s sparkling wine output. As this group of winemakers dedicates its money and time to making a name for Oregon sparkling wine, the question of whether or not a demand for it exists arises. Can Oregon bubbles compete against the well-established markets for Champagne and Prosecco?
Today on the “VinePair Podcast,” Zach poses a question to Adam and Joanna: Is there a real market for domestic sparkling wine? Can a region known for high-end Pinot Noir and Chardonnay parlay that prestige into demand for bubbles? Should they match Champagne’s higher prices to establish a sense of grandeur, or do they need to be competitive with more affordable Prosecco?
Zach is drinking: 2024 Remy Wines Dolcetto
Joanna is drinking: Widow Jane 10 Year Tequila Ocho Cask Finish Bourbon
Adam is drinking: Castello di Verduno Pelaverga
