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Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss whether brands that develop a strong following in a particular region of the country can still establish a clear pathway to national appeal. Are the clear geographical differences in how Americans drink insurmountable? Do brands need to experiment with savvier marketing and an understanding of who your target demo is?
Zach is reading: We Asked 13 Bartenders: What’s the Most Underrated Cheap Bourbon?
Joanna is reading: Vodka, Confidence, and Spirit Substitutions: Signs You’re an American Drinker in Europe
Adam is reading: The 20 Best Merlots for 2026
