Certain things make summer actually feel like summer. Maybe it’s the sound of ocean waves or the weirdly pleasant bouquet of suntan lotion. Maybe it’s the feeling of sand between your toes, or the satisfying sizzle of a pineapple slice hitting the grill.
Whatever it is, there are a few undeniable elements that move “summer” from the first handful of hot, sticky months to a kind of magical, months-long daze where vacations are extended, shorts are shortened, and the entire sky feels sunnier. When those moments arrive it’s hard to find a drink that can measure up to those same sunny expectations. Enter: High Noon Hard Seltzer, a crisp, refreshing, vodka-based, flavor-forward hard seltzer that’s already stolen hearts and lots of cooler space. Now it’s gearing up for summer with a Tropical Limited Edition Variety Pack that just might take your summer loving to the next level.
The good news is that introducing High Noon into your summer schedule is as easy as applying sunscreen. For one thing, summer and hard seltzer are basically synonymous, for another, the Tropical Packs will only be available from May to September. With brand-new Mango and Passionfruit flavors joining Pineapple and Watermelon, this juicy set will be the sip of the summer.
And while we know we love our hard seltzer (the market cracked $4.5 billion in 2020 and is projected to add $10 billion to that total by 2027) we love it even more in the summer. There, bright bubbles and low ABV mean we can enjoy the sun and outdoor activities without loading up on calories. And High Noon is kind of swimsuit season perfect: Each can tops out at 100 calories, with no more than 2.9 carbs per can, meaning you can hit the beach with a drink that won’t bog your body down with heavy carbohydrates — or sip too sweet when you’re just trying to lounge poolside.
So why do summer with an average hard seltzer? More than any other seltzer out there, High Noon Hard Seltzer was made for summer. For one thing, it hails from sunny California, and the vibrant blue and yellow can even says, “Sun Sips.” Maybe most importantly, the fact that High Noon is made with real vodka, real fruit juice, and sparkling water means it’s kind of an ideal companion to an easy, carefree summer: You already know what’s in the can, and what isn’t (artificial flavors and sugars), so you can concentrate on winning that next round of cornhole. Not to mention, thanks to the column distilling process, where impurities are repeatedly stripped away from the spirit, vodka provides the perfect crisp backdrop to High Noon’s roster of flavors. And the strength of its fruit flavors, from real fruit juice, is where High Noon shines.
And don’t worry if you haven’t cracked a can of High Noon yet, because this is the perfect year to get to know the brand. This year the award-winning brand is expanding its already beloved line with summer-perfect tropical flavors.
Marrying the tart, exotic sweetness of Mango and Passionfruit with the palate-cleansing carbonation of a vodka-spiked seltzer is kind of genius. And with five-times-distilled vodka made with Midwestern corn and a flavor profile that emphasizes the fruit’s natural flavor, this tropical seltzer tastes refreshingly exotic — not artificial.
When High Noon first launched its vodka-and-fruit-juice-based seltzer, the brand began with four signature flavors: Black Cherry, Grapefruit, Watermelon, and Pineapple. Last year, it released Lime and Peach, which are just as bright and delicious, and fizzing with perfect seltzer bubbles.
That said, we’re more than a little excited for this year’s Tropical Pack, which starts with the original Pineapple and Watermelon flavors and adds newly released Mango and Passionfruit.
Of course, other brands attempt Mango hard seltzers, but none of those brands won the Tasting Panel Magazine’s “Best Tasting” hard seltzer two years in a row, in 2020 and 2021. In fact, in both of those years, High Noon beat out some of its top competitors, big names with ho-hum hard seltzers that couldn’t approach High Noon’s emphasis on flavor.
“There was no competition. High Noon possesses clarity and authenticity of flavor,” said one judge, a beverage director at a Michelin-starred San Francisco restaurant. Another judge tasted High Noon and put two and two together: “Now I know why High Noon flies out the door at my store.”
And High Noon really does fly out the door. In fact, whether you shop in person or take advantage of the wonderful world of online retail, you’ll want to act fast to get your own — limited edition — Tropical Pack. High Noon has already gotten plenty of buzz from regular drinkers, finding its way onto “best tasting” lists and catching the attention of people who want quality flavor in their hard seltzer — like you!
In just its first year of production, Los Angeles Magazine called High Noon “one of the tastiest” hard seltzers, and that was on a select list of leading brands. The article even went out of its way to note that High Noon “made sure to perfect each [flavor] to give you the perfect taste of summer.”
If they put that much thought and effort into perfecting Peach, you can bet their new summer Passionfruit and Mango flavors are going to deliver beautiful, fruit-juice based flavors, too. All on that sleek, low-carb, five-times-distilled, bubbly vodka backbone.
So let the High Noon Tropical Variety pack do the traveling for you, and whisk your palate away to sunny, exotic places — while supplies last. With its moderate ABV and careful calorie and carbohydrate count, you can kick back and focus on that stack of magazines, learn to grill the perfect steak, or try whatever awesome picnic snacks your friends force upon you.
Really, whatever your summer looks like, you can count on the High Noon Tropical Pack to be there between SPF reapplications. Just keep a cooler handy.
This article is sponsored by High Noon Hard Seltzer
Vodka with Real Fruit Juice, Sparkling Water, and Natural Flavors, Alcohol 4.5% by Volume (9 Proof), ©2021 High Noon Spirits Company, Modesto, CA. All rights reserved. Analysis per 12 fl. oz. ALL FLAVORS: 100 Calories, 0 Protein, 0 FAT. Carbohydrates: Grapefruit 2.6g, Black Cherry 2.6g, Pineapple 2.9g, Watermelon 2.6g, Mango 2.6g, Passionfruit 2.6g, Lime 2.3g, Peach 2.3g.
