Due to social distancing and Covid-19-related business closures, the alcohol delivery business is booming. What can wineries learn from this sudden shift in business models, and how can they effectively maintain relationships with their vendors and consumers that will help sustain them during and after the crisis?

That’s the subject of the newest installment of VinePair Podcast’s Covid-19 Conversations, in which industry leaders across the country give an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.

In this episode, Adam talks to Paul Mabray, CEO of Emetry and an expert in ecommerce and digital marketing and sales, about the ways in which coronavirus has changed how we buy alcohol, and lessons for the wine industry on how to successfully connect with customers online.

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