We’ve all seen the ads, whether it’s scrolling through Instagram or as pre-roll on a favorite podcast: the online wine club that promises to deliver the ideal wine for your tastes directly to your door for a remarkably reasonable price. Sometimes they promise to scientifically analyze your preferences, while others rely on clever labels or a famous sommelier; but all are selling the idea of wine made easy. So with all this advertising, hype, and venture capital money floating around, we have to ask the question: Are online wine clubs a scam?
That’s the topic of this week’s VinePair podcast, where Adam and Zach are joined by Paul Zitarelli, owner of Full Pull Wines, to discuss the realities, challenges, and benefits of online wine clubs.
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