My new day job comes with many perks, such as a paycheck and free coffee. The money is probably my favorite part, because I’m a crass jerk with no soul or trust fund, but I really do appreciate the coffee, too. It’s not just a couple of vacuum pumps of hours-old, gas-station grade Deluxe Tuscan […]
Let’s start with the bad news: Beer is not, in fact, the breakfast of champions, for the simple and devastating reason that life is not a sassy T-shirt slogan. But that doesn’t mean beer is exclusively for the ne’er-do-well’s breakfast table. Plenty of occasional-do-wells have also been known to partake of an a.m.
The story of good beer is a familiar one: A craft brewery run by a bearded creative with an independent streak puts out unique brews. The passion to start the brewery came from being unsatisfied with the major American market of macro lagers, which led to home brewing, then to a local brewery, and then to […]
As consumers, we blindly depend on the folks at the brewery who make stuff that we put in our bodies to know what they’re doing. We trust them to wash their hands after using the john, not sneeze over their work station and know how to handle the ingredients they’re working with safely and in […]
It seems like I hear less tongue-wringing over the inevitable kablammo’ing of the alleged craft beer bubble than I used to. This might mean we’ve decided the beer business is healthier than we’d thought, or it might just mean I’ve been eavesdropping on a more optimistic crowd.
Sierra Nevada Brewing Company, the nation’s third-largest—and arguably most important—beer maker, recently announced that two new “flagship extensions” are joining the 2017 lineup, Sidecar Orange Pale Ale and Tropical Torpedo IPA. This is horrifying and heart-breaking and also completely rational and probably healthy: According to ”Brewbound,” Sierra Nevada Pale Ale sales are down 5.8 percent this […]
It’s easy to mock the advertising industry, particularly as it pertains to beer, what with the decades of mountain streams and horny pit bulls, but I like advertisers more than I like regular people because advertisers respect how much I contribute to society.
Pumpkin beer: too big and basic to not fail. The unfathomable success of Starbucks Pumpkin Latte notwithstanding (the horrific concoction turns 13 this year, has sold 200 million units since its inception and last fall alone pulled in a cool $100 mill in revenue, according to Forbes), the American public’s thirst for pumpkin drinks appears […]
Some beer bars are divey, some are decent, and very few are amazing. While atmosphere and the people you choose for company have a lot to do with what you think of a bar, there’s one thing that can make or break a place: how many beers are available on tap.