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10 Things You Should Know About Absolut Vodka

10 Things You Should Know About Absolut Vodka

Even if you don’t drink vodka, you’re probably familiar with Absolut, thanks to its ridiculously successful marketing campaign. Even if you do drink Absolut, there are probably more than a few things you don’t know about the product, or the company itself. From a surprising level of environmental awareness to ancient water sources to that […]

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Miller Didn’t Invent Light Beer. It Didn’t Even Invent Miller Lite.

Miller Didn’t Invent Light Beer. It Didn’t Even Invent Miller Lite.

You may have seen Miller refer to its celebrated Miller Lite brand as “the original light beer.” You may have even seen the brewing giant claim in modern television commercials that Miller invented light beer.  The thing is, it didn’t. The true father of light beer was Dr. Joseph L. Owades, a biochemist and Rheingold […]

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Beer and American Patriotism are Inseparable Thanks to WWII

Beer and American Patriotism are Inseparable Thanks to WWII

As anyone who has ever watched any sports broadcast can attest, nothing is more American than beer. Served ice-cold on a hot summer day. In tandem with baseball, perhaps, or maybe church.  Better still — over Memorial Day weekend, or beneath fireworks on the goddamn Fourth of July. The root of our beer-soaked nationalism is […]

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Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Picture this: It’s a weeknight evening after a long day at work. You come home, order some take-out, and fall back onto the couch for some late-night entertainment. The commercial break begins and a Bud Light advertisement appears, followed by a Jim Beam commercial. You think nothing of it — they’re just promotional ads. But one […]

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We Spoke To Jonathan Goldsmith, He’s Still The Most Interesting Man In The World

We Spoke To Jonathan Goldsmith, He’s Still The Most Interesting Man In The World

Jonathan Goldsmith isn’t done being the most interesting man in the world. While the internet feverishly reacted to Dos Equis’ new, official, “Most Interesting Man in the World,” Goldsmith, who held the role from 2006 to 2016, was in California playing chess with Manny Pacquiao. For two hours. Goldsmith, who will be 78 at the […]

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These 12 Wine Ads Show How America Learned To Love Wine In The 20th Century

These 12 Wine Ads Show How America Learned To Love Wine In The 20th Century

America’s modern infatuation with wine began in earnest in the 1960s. Compared to Old World countries in Europe, our wine culture is young. Since the time of the American Revolution there had always been a market among the upper classes for imported European wine, but consumption was small relative to other alcoholic beverages. The nineteenth […]

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