Last week, the oldest U.S. brewer and one of the country’s oldest chocolatiers confirmed the return of the popular chocolate-flavored beer. First released last October, the porter was only available on draft in select states where Yuengling was distributed. The beer, however, proved to be popular with fans of both Pennsylvania-based companies.
“It was exciting to see the overwhelming responses from fans,” Jennifer Yuengling, vice president at Yuengling told Food & Wine. “There were long lines at our Pottsville brewery with fans begging to fill their growlers and consumers searching high and low for where to get their hands on a taste.”
Serving as the first beer collaboration in Hershey’s long history, the brand’s chocolate is blended with Yuengling’s 200-year-old Dark Brewed Porter, which took the brewery nearly a year to develop.
“Both companies bring together more than 300 years of collective experience in their respective crafts,” Ernie Savo, global senior director of licensing and business development at The Hershey Company says. “The Hershey’s Yuengling chocolate porter is made with Hershey’s ingredients, including Hershey’s iconic cocoa and syrup, to create the distinctive flavor that is Hershey’s.”
The reintroduction of the popular collaboration is the second piece of exciting news for Yuengling fans in recent weeks. On September 15, the Pennsylvania distillery announced a new production partnership with Miller Coors, which will significantly increase its footprint across the U.S.