D.G. Yuengling & Son and Molson Coors Beverage Company are partnering up to make Yuengling beer available beyond the boundaries of the East Coast.
The partnership with Molson Coors will increase production and broaden distribution of the Pennsylvania brewer’s beer, making it available to millions of consumers outside of its current 22 state market, according to a press release from the companies.
“Like Yuengling, Molson Coors has an established commitment to quality and [a] rich history of family brewing excellence,” said Wendy Yuengling, chief administrative officer at Yuengling. “This partnership is a great opportunity for us to grow our distribution footprint for the long-term, while continuing to support our existing markets and the communities in which we operate.”
Yuengling was founded in 1829 and has been run by the Yuengling family for six generations. While the partnership will allow brewers from the 191-year-old company to work at Molson Coors brewing facilities, Yuengling will continue to operate as a family-owned brewer.
“This is a huge growth opportunity for Yuengling, it’s a huge growth opportunity for Molson Coors, and we’re going to make a whole lot of Yuengling fans out west really happy,” said Gavin Hattersley, CEO and president of Molson Coors Beverage Company. “Today, three storied brewing families and their collective 18 generations of brewing excellence, have come together with one goal for the future – a future focused on growth. That is worth celebrating.”
For now, drinkers based west of the Mississippi River will have to toast the announcement with something other than Yuengling. The partnership is expected to begin in late 2021, and an exact date has not been announced at the time of publishing.