Hot on the heels of its Iced Tea line, Truly is introducing another range of products to shake up the hard seltzer space: Truly Punch Hard Seltzer.
Hitting store shelves nationwide on May 10, the lineup will arrive in variety 12-packs, with four new flavors for hard seltzer fans to enjoy: Tropical, Berry, Citrus, and Fruit Punch. Each 12-ounce serving will deliver 100 calories, 1 gram of sugar, and 3 grams of carbs, while the overall profile is slightly sweeter than that of Truly’s original hard seltzer line, according to a press release.
The Punch line follows the meteoric success of Truly’s Lemonade Hard Seltzer, and the recent release of its Iced Tea Hard Seltzer line.
“We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor,” Casey O’Neill, director of product development at The Boston Beer Company, Truly’s parent company, said in the release.
With the range of hard seltzer styles and brands ever-expanding, all signs point to a bubbly and boozy summer. Luckily, competition has never tasted so good.
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