The most valuable Champagne and wine brands in the world are the subjects of a recent report from brand valuation consultancy firm Brand Finance. Keeping in line with trends seen in the beer sector over the last year, the majority of brands were impacted by closures related to the pandemic, to the tune of a 10 percent decline overall. While there was little change in the top 10 list compared to the prior year, a popular label from South America made its first appearance.
Moët et Chandon retained its crown for the second consecutive year, with $1.2 billion in brand value. With the exception of the luxury brand Dom Pérignon, which recorded a 2 percent increase in value, the world’s most valuable brands experienced declines across the board.
Concha y Toro, Latin America’s largest wine producer, and exporter, tapped into nordic markets and increased market share in northern Europe last year. The firm’s efforts helped the label land in 10th place with a brand value of $293 million.
While reduced operating capacities at bars and restaurants affected the alcohol industry as a whole, the effects were not uniform. Wine sales suffered with the shuttering of restaurants, as sommeliers were unable to work their magic helping diners pair fine wines with five-star meals across the country. With more areas now offering in-person dining, and more reasons than ever before to pop a bottle of Champagne, wine sales are poised to rebound this year.
The most valuable Champagne and wine brands in the world and their respective brand values for the past year are ranked below.
The 10 Most Valuable Champagne and Wine Brands 2021
- Moët et Chandon ($1.225 billion)
- Changyu ($1.174 billion)
- Veuve Clicquot ($855 million)
- Chandon ($827 million)
- Dom Pérignon ($820 million)
- Barefoot ($509 million)
- Lindeman’s ($367 million)
- Beringer ($300 million)
- Martini ($295 million)
- Concha y Toro ($293 million)
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