On June 9, VinePair put eight mass produced cheap light beers to a blind taste test. Now Miller Lite, right on cue for summer beer drinking season, is looking to bring cheap light beer blind taste tests to the masses.
MillerCoors is launching a campaign it calls “Know Your Beer.” The campaign pits Miller Lite against Bud Light, which is owned by Anheuser-Busch InBev. The goal? For more than 500,000 drinkers to blind taste both beers and choose a favorite.
“We want to give people a chance to evaluate beers side-by-side,” said Jason Pratt, a MillerCoors beer educator, told Fortune. “And the hope at the end of it is they have a better understanding of the beers in front of them and they can make a choice based on what’s in front of them.”
The test is a standard blind test. Consumers will get a cup labeled “A” and a cup labeled “B.” They’ll evaluate both by look, smell, and taste, then say their favorite. There will be no logo saying which brand is putting the test on, and patrons won’t be guided on what to say, which was a problem when Miller ran a similar test in 2004.
“We aren’t afraid to compete on the merits of the beer alone,” Pratt told Fortune. Judging from VinePair’s ranking, Miller has little to worry about.
