Details About High Noon Tequila Seltzers:
High Noon Tequila Hard Seltzer is hitting shelves this month, according to a March 1 press release. The launch follows the wild success of the brand’s core vodka seltzers, which skyrocketed High Noon to distribution and sales highs.
The Tequila Seltzer will be available in a variety pack of eight, 355-milliliter cans. High Noon’s new spirit-based RTD is available in four flavors: strawberry, lime, grapefruit, and passionfruit. It’s created from blanco tequila, real fruit juice, sparkling water, and natural flavors.
“Tequila continues to gain momentum and is one of the fastest growing spirits in the market. We saw an opportunity to expand our offering and bring tequila fans a hard seltzer we know they’ll love,” Spirit of Gallo senior vice president and general manager Britt West states in the release. “The debut of the High Noon Tequila Seltzer 8-pack comes at a time where tequila enthusiasts are craving the opportunity to enjoy their favorite spirit without having to compromise on convenience or taste. With tequila coming to the High Noon family, our sun continues to rise higher and shine brighter.”
Each seltzer comes in at 4.5 percent ABV and contains 100 calories. The brand’s classic, minimalist logo accompanies a kelly green label on cans, similar to the design of the original vodka Sun Sips.
While initial rollout begins this month, the variety packs won’t be available at a national scale until May. The variety pack will retail for a suggested price of $21.99.
The brand believes the newest addition will expand its consumer base with a “premium tequila-based hard seltzer in a category crowded by malt-based alternatives,” according to a representative from the brand.
High Noon’s sales volume hit over 16 million cases in 2022, making it the top spirits brand by volume, according to Impact Database. It now leads the category, bypassing long-standing popular brands like Tito’s and Fireball. High Noon’s core vodka lineup contains a range of 13 fruit flavors, including Cranberry and Pear seltzers that launched in August 2022.
If tequila’s trending status among young drinkers and High Noon’s popularity are any indication, these seltzers certainly have the potential to be fan favorites.
High Noon Tequila Seltzer Flavors, Reviewed:
Strawberry – Sweet and fruity, this flavor is a true strawberry Margarita dupe. The aroma and taste sway a bit artificial, with an almost gummy bear-like sweetness, but the seltzer manages to remain light and quaffable.
Lime – Our favorite of the new releases, this seltzer tastes like a toned-down, effervescent Margarita. Expect a slightly salty taste accompanied by the sour pucker of fresh lime.
Passionfruit – This flavor is subtle in flavor and bright in bubbles. It’s a crowd-pleaser for its hint of juicy tropical fruit flavor yet lacks in discernible agave notes.
Grapefruit – A strong citrus aroma accompanies a slight whisper of grapefruit on the palate. This seltzer finishes with a hint of smoke — an easy alternative to your favorite Paloma.
