Bud Light Seltzer is celebrating summer in style with its newly released, limited-edition Retro Variety Summer Packs and matching boozy frozen icicles.
The brand joins the likes of Natural Light and Truly in jumping on the frozen hard seltzer booze train, both of which released lemonade flavored popsicles this year.
Bud Light Seltzer’s seasonal Retro Summer variety packs will include three new flavors: Cherry Limeade, Blue Raspberry, and Summer Ice. Each 12-ounce seltzer contains less than one gram of sugar, only 100 calories, and 5 percent ABV.
Bud Light Retro Summer Icicles Details
Frozen pops have become one of the hottest ways to chill out, and the introduction of Bud Light Seltzer’s Frozen Icicles is sure to make a splash this summer. Available in 12-packs with all three flavors included, the frozen treats are wrapped in colorful tie-dye packaging.
Bud Light Retro Summer Variety Pack Details
While competitors White Claw and Truly had a few years headstart on Bud Light Seltzer, the brand has been quick out the blocks with numerous options for fans to choose from, including its variety packs, lemonade and iced tea mixed packs, Out of Office packs, and now Retro Summer options. The newest offerings are available in 12-ounce slim cans and sold in 12-packs featuring the three new flavors.
With hot summer months approaching, the newly released retro packs are a fun way to cool off, and we expect to see frozen boozy popsicles at a host of parties this season.
