AB InBev Wants To Sell You A Keurig For Pre-Mixed Cocktails

1 minute Read


AB InBev Wants To Sell You A Keurig For Pre-Mixed Cocktails

Photo Credit: Drinkworks

In the age of instant-everything, cocktails, beer, and cider are about to receive a quick, Keurig-powered makeover.

Drinkworks, a joint venture between the single-serving coffee machine maker, and Anheuser-Busch InBev (AB InBev), yesterday announced a new pod-based drinks maker. According to a press release, the Drinkworks Home Bar will prepare “cocktails, brews, ciders and more at the touch of a button.”

The company currently offers 24 different flavored pods, including classic cocktails like the Gin & Tonic, Old Fashioned, and Margarita. It also includes beers such as AB InBev-owned Beck’s beer, and Stella Artois Cidre.

The machine works by scanning a barcode on the top of a pod, before calculating the exact amount of water and carbonation needed for the drink. The Home Bar cools water to a refreshing 35 degrees Fahrenheit, and drinks are served in three sizes: 3.9 ounces, 6.5 ounces., and 8.1 ounces.

“This joint venture was created with the mission of making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation,” Nathaniel Davis, CEO of Drinkworks, said.

But having an Old Fashioned a button’s click away comes with a price. The Drinkworks Home Bar is set to retail at $299, with pods selling for $4 each. A limited number of Home Bars will first be available for pre-order in St. Louis, with a November 19 launch date. After that, Drinksworks expects to roll out the product on a larger scale in 2019.


Share This!