It’s a question that has vexed the great thinkers of human history for years: Why is my drink so damn expensive? In this era of $20+ craft cocktails, it seems all the more important to investigate whether said drinks can ever be anything other than a complete ripoff, which is exactly what Adam and Zach do on the latest episode of the VinePair podcast.
In a world where a veritable army of bartenders and servers is required to construct and deliver elaborate cocktails comprised of expensive, time-consuming, or rare ingredients, the $20+ cocktail is is justified by these expenses. But are they legitimate, or just an excuse to gouge consumers? Listen now: