With how much we hear about the idea of increased alcohol abstention, it doesn’t seem like shots should still be as popular as they are. But they are back in drinking culture indeed. The phenomenon isn’t just limited to bars. We’re seeing it take hold in restaurants, too, with shots frequently encouraged as a way to kick off or end a meal. Keep in mind, these aren’t just standard slugs of vodka, tequila, or whiskey. The new era of shots is embracing more nuanced offerings like the M&M, or Cynar split with a bit of St-Germain.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss the surprising emergence of shots on cocktail menus at a range of restaurants and bars that you might not expect, including ultra-trendy dining spots and fairly elevated cocktail bars. Why do so many beverage programs see value and opportunity in this format, and why are drinkers responding to them? Tune in for more.
Joanna is reading: Holiday Wine Shop
Zach is reading: How to Use Fall and Winter Produce in Cocktails, According to Bartenders
Adam is reading: What Does the Future Hold for Downtown LA as a Cocktail Destination?