In recent years, tequila sales have exploded in the U.S., but mezcal has lagged behind and the spirit still hasn’t yet caught its stride. Yes, mezcal continues to charm bartenders and aficionados, but the popularity of tequila raises the question of whether or not the “other” agave-based spirit will ever enjoy the same limelight.
Scaling mezcal has its limitations. Producers rely on wild agave varieties — an ingredient that’s difficult to scale to larger yields. The spirit’s typical flavors can also be polarizing, curtailing its potential for mainstream popularity.
Today on the “VinePair Podcast,” spirits editor Aaron Goldfarb joins Adam and Joanna to break down his list of the 20 Best Mezcals for 2026 and to discuss the general state of Mexico’s other agave spirit. Is the small-batch nature of mezcal a permanent roadblock? Though the spirit’s flavor profile is celebrated by some, can it also be an obstacle when courting larger audiences?
Joanna is drinking: Guinness Negroni
Adam is drinking: Grimm Artisanal Ales “Lambo Door” Double IPA
Aaron is drinking: Heaven Hill “Deatsville” Bourbon
