Summer — specifically the 4th of July — has been an opportunity for drinks brands of all kinds to (sometimes literally) wrap themselves in the American flag to move product. Yet even with the country’s 250th anniversary just days away, it seems like relatively few are doing so this year. Is that because the current American political landscape is so fractious? Are patriotism and American pride at a low point, especially among people who make that kind of decision?
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the current state of branding patriotism on booze and how it compares to more overtly targeting one political party or movement.
Zach is reading: Is It Time to Retire the Oversized Steakhouse Martini?
Joanna is reading: VinePair’s Best New Bartenders Class of 2026
Adam is reading: Why Is New York City’s Hottest Cocktail Bar Serving Steak Frites?
