This episode of the “VinePair Podcast” is sponsored by Tequila El Mexicano. Listeners, as you know, I recently visited Tequila, and one of the magical parts of that trip was seeing how producers like El Mexicano are blending their historic legacy and modern techniques to create truly stunning bottlings using nothing more than agave, water, and yeast. Check out their Blanco, Blanco 90, and Reposado to see just what I mean. You can visit ElMexicanoUS.com to find Tequila El Mexicano near you or order online to experience three generations of tequila craftsmanship.
It isn’t as easy for drinks startups to source investor money as it used to be. The doom and gloom around the industry perpetuated in headlines has made once eager investors take their money elsewhere. But this trend-chasing strategy isn’t a science — it’s based on gut feelings and following the behavior of others.
The silver lining is that many of those with deep pockets and years of experience haven’t subscribed to this groupthink mentality — and they’re still investing in drinks businesses. They’re just being more strategic about it.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss Kate Bernot’s recent VinePair article about the changing landscape of alcohol investment: Where once there was a lot of money floating around just looking for upstart brands, those investors are a bit thin on the ground now. Yet that doesn’t mean that all the opportunities are gone, just that the money still in the alcohol space is a bit more experienced and potentially a bit savvier. Tune in for more.
Joanna is reading: The Mount Rushmore of American Craft Cocktail Bars, According to 7 Noteworthy Bartenders
Adam is reading: Color-Coded Branding Sells Seltzer and Scotch — So Why Not Wine?
Zach is reading: Why Is There So Much Champagne at the Bottom of the Baltic Sea?
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This episode of the “VinePair Podcast” is sponsored by Tequila El Mexicano.
