This episode of The VinePair Podcast is sponsored by Tequila El Mexicano. As you probably know, agave is at the heart of tequila, and El Mexicano produces agave-forward expressions from the highlands of Jalisco. Available in three different styles, you can check out their Blanco, Blanco 90, and Reposado to see what this legendary family is capable of. You can visit ElMexicanoUS.com to find Tequila El Mexicano near you or order online to experience three generations of tequila craftsmanship.
It’s not revelatory to say that the visual appeal of a product is important to its success. It’s been true about consumer goods forever — packaging has to look good. And in the case of food and beverage, they have to look appetizing.
But over the last few years, something has changed. More so than ever before, drinks trends are hinging on a beverage’s Instagrammability and a homogenized aesthetic unique to the social media platform. How these drinks actually taste is increasingly becoming an afterthought. And if looks aren’t a drink’s strong suit, how can it achieve success in 2025?
On this episode of the “VinePair Podcast,” Joanna and Zach discuss whether drinks these days simply need to be eye-catching to catch on. Do specialized glassware, alluring colors, and clever graphic design matter more now than they used to? Tune in for more.
Zach is reading: 10 Years After His Passing, Sasha Petraske Still Lives On
Joanna is reading: When Did ‘Willy Wonka’ Become the Booze World’s Favorite Cliché?
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This Episode of “The VinePair Podcast” is sponsored by Tequila El Mexicano.
