In 2017, Prosecco comprised nearly 20 percent of all bubbly sold globally. Since the onset of Covid-19, Prosecco’s popularity has increased even more: In May 2020, off-premise sales of the Italian sparkling wine were up 39 percent from the same period last year. While the latter tells us a lot about our current Prosecco-buying habits at home, it doesn’t count the occasions we’re buying it out in the wild, such as at happy hour with coworkers, or our favorite Italian restaurant for family dinner.
So exactly how popular is Prosecco at U.S. bars and restaurants? Consumer insights firm Nielsen CGA answered this by measuring the percentage of consumers in each U.S. region who are ordering the sparkling wine while they’re outside the home. The April 2020 survey of 15,000 consumers nationwide found that only 7 percent of American drinkers order Prosecco at on-premise locations.
Coming just shy of the double-digits as the nation’s most Prosecco-friendly region, the Pacific (Alaska, Washington, Oregon, California, and Hawaii) showed 9 percent of respondents would order the sparkling wine, while in the East South Central U.S., only 4 percent said they would do the same. (Do Tennessee, Kentucky, Alabama, and Mississippi not brunch?)
Find out how much each U.S. region is ordering Prosecco on VinePair’s map below.