Celebrities endorsing spirits brands is a longstanding tradition, but something relatively new has changed the relationship between celebrity and spirits. Many are no longer content to just film some commercials and cash a check, but instead are looking to establish their own brands, or at a minimum to have far more creative input on the finished product. No longer are celebrity brands viewed as an attempt to cash in on name recognition, but in fact some of them are among the best offerings within their given categories.

The rise of celebrity spirits is the topic for this week’s VinePair podcast, where Adam and Zach discuss what’s driving this trend on both the celebrity and consumer side, where they envision it going, and offer a few basic guidelines to famous folks who want to jump into the spirits industry, and consumers who want to be savvy with their purchases.

Listen Now:

Listen on iTunes

Listen on Spotify

Stream on Soundcloud