Netflix’s “House of Guinness” finally launched on Sept. 25. From the writer of “Peaky Blinders,” the show is set in the 19th century and focuses on the Guinness family dynasty following the death of patriarch Benjamin Guinness. While the Guinness brand had nothing to do with the creation of the show, the series undeniably helps solidify the beer as a piece of cultural heritage. Moreover, it serves as an introduction for younger consumers — who are perhaps only eager to split the G — to the brand’s lengthy history. In short, “House of Guinness” is phenomenal marketing for Guinness, and could potentially serve as a blueprint for other alcohol brands to follow in a similar path.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach take stock of the Netflix prestige drama “House of Guinness” and the potential for drinks-centric programming in general. Does “House of Guinness” actually work as a marketing engine for the ultra-popular beer, and if so, is there any way for other brands and companies to piggyback off this success? Tune in for more.
Zach is reading: We Asked 11 Bartenders: What’s the Biggest Red Flag When You Sit at a Bar?
Joanna is reading: Why Buffalo Trace Is Beating Bourbon’s Downturn
