The 30 Most Popular Liquors In The World
Drinks International released its annual list of the most popular liquor brands around the globe, featuring spirits from far and wide and peeling back the curtain on drinking trends across the world. Among the top 30 liquors worldwide, vodka and whiskey brands are particularly well-represented, while only one gin makes the cut. Read below to see the alcohol brands the world drank in 2025.
The Best Alcohol Brands That Just Missed The Cut
Before we get into the list, let’s look at some iconic brands that just barely missed out on the top 30. All of them sold more than 4 million cases in 2025: Jose Cuervo Especial, Gordon’s Hennessy, Campari, Chivas Regal, Don Julio, Bombay, Tanqueray, and Grey Goose.
What about Tito’s? We’re relying on Drinks International’s reporting for this data and Tito’s has bounced in and of inclusion over the years. If Tito’s sales were confirmed the brand would sit close to the top half of this last at well over 10 million cases.
The Top 30 Liquors
30. Baileys Irish Cream
When you think of Irish Cream, you probably think of Baileys. As the world’s first and best-selling cream liqueur, Baileys sold over 2 billion bottles in 2021. Since then sales have ebbed and flowed, but it’s still a powerhouse brand.
29. Crown Royal Whisky
Crown Royal is a Canadian whisky aged in a variety of casks, a perk of looser rules around whisky production compared to the United States. Because of this, Crown Royal — which offers traditional whiskies as well as flavored varieties such as peach, vanilla, apple and maple — embodies a variety of flavor profiles born out of different types of wood casks.
28. Magic Moments
Produced by Radico Khaitan, Magic Moments owns more than half the country’s vodka market. At 8.2 million cases it sit firmly among the ten best-selling vodka brands in the world.
27. Ballantine’s Scotch Whisky
George Ballantine founded this Scotch whisky company in the early 19th century, which steadily grew in popularity in Scotland, the U.K., and eventually the States. Ballantine’s Finest, one of its most popular varieties, burst onto the scene in 1910 and remains popular over a century later.
26. Żubrówka Vodka
Żubrówka is a popular Polish vodka. The most-well known version, flavored with a blade of bison grass, is a cult favorite among bartenders.
25. Jägermeister
This German digestif is most commonly consumed as a shot, best served very cold. By forging new partnerships, Jäger is slowly but surely rebranding itself as a craft liqueur — a foil to its hard-partying reputation.
24. Mansion House Brandy
The first of two Indian brandies to appear on this list, Mansion House is part of the portfolio of Indian spirit producer Tilaknagar Industries. India’s second-best-selling brandy has seen its sales continue to soar, displacing Hennessy cognac from the second place on the global brandy charts.
23. Iconiq White
The first of two Indian Whiskies produced by Allied Blenders & Distillers, Iconiq White has exploded in popularity from 0.l million cases in its launch year of 2022 to 9.7 million in 2025!
22. Aperol
This no-longer up-and-coming Italian bitter aperitivo and its unmistakable bright orange hue has conquered the world. Created in 1919, this spirit is the star of many an Aperol Spritz, as well as countless Instagram stories. Want to learn more? Check out our Unstoppable Spritz package to learn about the rise of Aperol in the United States.
21. Blender’s Pride Whisky
Launched by Seagram’s in 1995, this is one of the most popular blended whiskies in India. It features a heavy aroma with touches of fruit, wood and peat. The brand of Scotch whisky joined Pernod Ricard’s portfolio in 2001.
20. Jim Beam Bourbon
America’s best-selling Bourbon — if you don’t count Jack Daniel’s — Jim Beam is the leading brand in Suntory Global Spirits’ portfolio of global whiskeys.
19. Hlibny Dar Vodka
Hlibny Dar vodka, produced by Ukraine’s Bayadera Group, tops sales of the category in its home country. Bayadera Group boasts a widely-distributed portfolio of spirits and is the largest alcohol holding company in Eastern Europe — exporting its products to 45 countries.
18. Royal Challenge Whisky
India consumes more whisky than any other country in the world, and Royal Challenge is among India’s best selling brands. This whisky is manufactured by United Spirits Ltd., a Diageo Group company, and is crafted with a blend of imported Scotch and select Indian malts. Royal Challenge has more than doubled sales since 2021 to 10.6 million cases last year.
17. Old Admiral Brandy
The highest-ranking brandy on this list for 2025 at 10.9 million cases, up a staggering 147.7% from 2024, Old Admiral is a budget bottle produced in India.
16. Captain Morgan Rum
This spiced rum’s namesake doesn’t just exist in lore. In fact, Welsh-born Sir Henry Morgan was enlisted by the Queen herself to guard Spanish interests in the Caribbean sea. The ruthless and successful sailor led a group of pirates, eventually using his riches to buy land in Jamaica. The rum, according to Captain Morgan, tastes of vanilla, brown sugar, dried fruit, and warming spices with hints of oak.
15. Jameson Irish Whiskey
The world’s best-selling Irish Whiskey was ironically founded by a Scottish legal clerk. Only one Jameson distillery is in operation today, located in Cork, Ireland.
14. Morosha Vodka
This Ukrainian vodka has seen its zig-zag due to recent events but they surged over 50% in 2023, 10% in 2024, and another 8.3% in 2025.
13. Khortytsa Vodka
In 2019, this Ukrainian vodka brand sold upward of 176 million bottles domestically and to its export market of more than 87 countries. This global reach has placed the spirit among the top four best-selling vodkas in the world. Sales grew 3.9% in 2025, moving the brand close to 12 million cases.
12. Absolut Vodka
Iconic for its stripped down branding and successful marketing campaigns, Absolut has been a mainstay on the American spirit market since 1979. Its logo was considered unconventional at the time of its release, as its divergence from more traditional Russian-inspired bottle designs dominant in the market made it stand out from the crowd.
11. Jack Daniel’s Whiskey
Famed whiskey brand Jack Daniel’s is not only a popular spirit, but also a destination — attracting over 300,000 visitors to its Tennessee distillery annually. The brand has begun to diversify its portfolio, debuting canned whiskey cocktails in 2022.
The Top 10 Liquors
10. Bacardi Rum
Though its label designates it Puerto Rican, this rum was actually born in Cuba. Once the world’s best-selling rum, Bacardi has since been eclipsed by Tanduay.
9. Imperial Blue Whisky
Imperial Blue Indian whisky is the largest brand by volume in Pernod Ricard’s portfolio, which acquired it in 2002. Its sub-$10 price point and smooth flavor make it a go-to for drinkers around the globe.
8. Johnnie Walker Whisky
In a sea of single malts, Johnnie Walker is a proudly blended Scotch whisky. Johnnie Walker reportedly created the blend in an effort to produce a more consistent Scotch.
7. Officer’s Choice Whisky
Officer’s Choice is an Indian whisky composed of both Scotch malt and Indian grain. Its parent brand, Allied Blenders & Distillers, debuted Officer’s Choice in 1988 and has seen its progressive growth in popularity in the decades since.
6. Tanduay Rum
Tanduay has held onto the title of the world’s most popular rum for more than five consecutive years. The Filipino rum is named for the location of its first distillery, Isla de Tanduay.
5. Smirnoff Vodka
The most popular vodka in the world, Smirnoff has long been recognized for its smooth taste and texture. While its unflavored variety is its most popular offering, Smirnoff’s flavored offerings and its Smirnoff Ice malt liquor soda have cemented it as a household name in both the vodka and RTD arenas.
4. McDowell’s No.1 Whisky
Diageo giant McDowell’s takes the second place in the whisky category, with its signature No.1 variety landing at the number four spot in terms of popularity, down from number three last year.
3. Royal Stag Whisky
A member of global beverage giant Pernod Ricard’s portfolio, Royal Stag whiskey blends locally-sourced grain spirits and imported Scotch malts. The whiskey, distributed globally and finding its largest audience in India, is produced in Nepal.
2. Ginebra San Miguel Gin
Ginebra San Miguel makes the only gin featured on this list, produced in a family-owned distillery in Manila, Philippines. Having entered the scene in 1834, Ginebra has successfully made a name for itself over nearly two centuries.
1. Jinro Soju
With makguli and soju offerings, Jinro is the top-selling spirit brand in the world. Consumed both straight and in cocktails, Jinro is the quintessential soju in Korea and beyond, making its signature green bottle an emblem of the spirit.
