The 2010s saw dramatic changes in American drinking habits. As millennials expanded their palates and the vanguards of Generation Z reached legal drinking age, their impact on the beverage alcohol landscape grew, elevating certain brands while creating entire categories from nothing.
From the rise of rosé to the commotion surrounding natural wine; from beer marketed like a sports drink to craft brands you have to camp out for; and from the modern vision of a cocktail bar to the most popular shots to take, in this week’s VinePair Podcast, Adam and Zach discuss the trends that defined the decade, at all levels and through all categories of the industry.
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