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Rum & Pepsi? How Coca-Cola Won the Cocktail Wars

Rum & Pepsi? How Coca-Cola Won the Cocktail Wars

Among the modern world’s bitterest rivalries (Red Sox versus Yankees, CrossFit versus joy) lies Coca-Cola and Pepsi. The battle spans generations of pop drinkers. Multi-million-dollar marketing campaigns have engendered lifelong Coke loyalists, those who swear by Pepsi, hipster antagonists who insist their brand is RC Cola, and a growing phalanx of the health-conscious who’d just […]

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