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Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.

Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.

Hundreds of craft breweries are expected to close by the end of 2018, according to Brewers Association chief economist Bart Watson. But the presence of “distressed breweries” is not necessarily a sign of hard times; it’s a sign of a maturing industry, and one that has become increasingly competitive.

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Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa

Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa

At the California Craft Beer Summit last week, Brewers Association chief economist Bart Watson announced some good news: A record 7,000 brewers will be operating in the U.S. this year. This compares to just over 6,200 at the end of 2017, marking a 13 percent increase in breweries year over year. And more are angling […]

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‘Stovepipe’ Cans Are Here Because Craft Beer Wants to Party

‘Stovepipe’ Cans Are Here Because Craft Beer Wants to Party

In June, Anchor Brewing launched its flagship Steam Beer in cans for the first time in its 122-year history. Its vessel of choice? Tall and handsome 19.2-ounce cans, also known as “stovepipe” cans. ”We wanted a single-serve option, and we saw a lot of other breweries moving into the 19.2,” Scott Ungermann, Anchor Brewing brewmaster, […]

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Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light

Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light

While craft breweries around the country release their annual Oktoberfest seasonals, MillerCoors has slightly different news this fall: 200 salaried employees will be asked to see themselves out, and 150 more open positions will be eliminated by the end of October. Gavin Hattersley, MillerCoors CEO, cited “financial flexibility” as a reason for the cuts, along […]

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Hop Take: Craft Beer Is Getting Cheaper, and That’s a Good Thing

Hop Take: Craft Beer Is Getting Cheaper, and That’s a Good Thing

It’s official: Big beer corporations are dropping prices of their “craft” lagers and IPAs in hopes of appealing to more Bud Light drinkers. On the one hand, this is a bad thing. It makes it hard for tiny, truly local (one might argue truly “craft”) breweries to sustain themselves. On the other hand, it’s a good […]

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Hop Take: Big Beer Lights Up, Cuts Deep

Hop Take: Big Beer Lights Up, Cuts Deep

Constellation Brands, parent of Ballast Point, Funky Buddha, and Four Corners, along with Corona, Modelo, and Pacifico, laid off dozens of its craft sales reps last week. The news leaked on the same day Constellation announced its $4 billion investment in Canopy Growth Corporation, a Canadian cannabis company. Constellation also announced earlier this year that its […]

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The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men

The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men

Miller Lite was not the world’s first light beer, as many believe, but it was the first successful light beer. Its considerable market share — it’s currently the nation’s third-best-selling beer — was kickstarted by a 1970s advertising campaign that targeted blue-collar men. This might come as a surprise to modern consumers.

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Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

On Monday, August 6, MillerCoors announced it is ending production of Two Hats, a millennial-facing light beer launched in February. The fruit-flavored brews proclaimed to be “good cheap beer.” Apparently, people weren’t buying it. MillerCoors says it is pulling the plug because the company posted declines in volume and profit. Two Hats’ early demise shows […]

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