big beer

Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.

Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.

At least three major brewing companies announced new non-alcoholic versions of their classic brands in 2019: Anheuser-Busch InBev’s Leffe in Belgium; Heineken’s 0.0 in the U.S. (it successfully launched in Europe in 2017);  and Pabst Brewing’s new Pabst Blue Ribbon Non-Alc, and PBR Easy, a lower-cal, lower-ABV version of the original brew. Big Beer isn’t the […]

Continue Reading

Tags: , , , ,

Hop Take: Flagship Beers Are Failing Because Consumers Get Bored Quickly

Hop Take: Flagship Beers Are Failing Because Consumers Get Bored Quickly

Off-premise sales of craft flagship brands are in steep decline, according to a recent report from IRI Worldwide. Boston Lager declined more than 14 percent last year. New Belgium’s Fat Tire fell more than 19 percent. Sierra Nevada Pale Ale, despite being the second-best-selling craft brand in the country, is also in decline, although that […]

Continue Reading

Tags: , , , , ,

Hop Take: Trump’s Government Shutdown Could Delay Beer Releases

Hop Take: Trump’s Government Shutdown Could Delay Beer Releases

A partial government shutdown began at midnight last Friday, due to a budgetary stalemate between President Trump and Congress regarding funding a wall on the Mexico-U.S. border. This is concerning for many reasons, one of which relates to the beer industry. The shutdown includes the temporary closure of the Alcohol and Tobacco Tax and Trade […]

Continue Reading

Tags: , , , , ,

Hop Take: Coors Light Wants to Remind You That It’s Cold

Hop Take: Coors Light Wants to Remind You That It’s Cold

“Cold as the Rockies.” We’ve all heard it. Or, maybe we haven’t? According to a recent report in AdAge, MillerCoors is doubling down on its “World’s Most Refreshing Beer” tagline this season with new, “Cold Activated” commercial spots. The reason? Millennials might not be familiar with the concept.

Continue Reading

Tags: , , , ,

Hop Take: Sparkling Canned Cocktails Are Buzzing (Sorry, Beer)

Hop Take: Sparkling Canned Cocktails Are Buzzing (Sorry, Beer)

On Wednesday, MillerCoors announced a new line of canned cocktails, Cape Line Sparkling Cocktails. Scheduled to debut in 2019, flavors include Blackberry Mojito, Margarita, and Hard Strawberry Lemonade. They are filled with buzzwords: The slim-canned sparklers are low-calorie (120), gluten-free, and contain no artificial flavors. They’re 4.5 percent ABV, made with fermented cane sugar, and […]

Continue Reading

Tags: , , , ,

Hop Take: The Trillium Controversy Shows Us What’s Broken in Craft Beer

Hop Take: The Trillium Controversy Shows Us What’s Broken in Craft Beer

Last week, a former employee of Trillium Brewing posted a personal statement on BeerAdvocate alleging unsavory practices that occurred at the brewery locations in Boston. These included cutting hourly wages from $8 to $5 (not cool), adding tequila to a beer it claimed was tequila barrel-aged (illegal), and selling growlers filled with trub (basically, end-of-keg […]

Continue Reading

Tags: , , , ,

Barrel-Aged Stouts Have Gone From Curiosity to Cult Collectible Because Innovation is Expensive and FOMO Is Real

Barrel-Aged Stouts Have Gone From Curiosity to Cult Collectible Because Innovation is Expensive and FOMO Is Real

It’s officially #stoutseason. For some, that may mean simply shifting gears from session IPAs to darker brews. For others, it entails a crowded calendar of special events celebrating the release of sticky, sludgy, boozy barrel-aged beers. These coveted creations cost double, and sometimes even 10 times the amount of an ordinary stout. The elevated price […]

Continue Reading

Tags: , , , , , ,

9 Things You Should Know About Tecate

9 Things You Should Know About Tecate

Tecate is more than a Mexican lager. The self-described “true champion of men” claims to provide legendary nights, lifelong memories, and an ideal grilling companion. It also, somehow, thinks it is the perfect light lager for ladies. Originating in Mexico and now available in every state and 16 total markets around the world, Tecate is […]

Continue Reading

Tags: , , , , , ,