big beer

Hop Take: Did Millennials Kill the King of Beers?

Hop Take: Did Millennials Kill the King of Beers?

Beer market data has been flooding the newswires in the last two weeks, with 2017 reports offering a bevy of conclusions about the state of the beer industry. One takeaway garnering lots of attention this week is this: Budweiser, for the first time, has slipped out of the top three of the country’s best-selling beers. Budweiser […]

Continue Reading

Tags: , , , , ,

Hop Take: We’re Spending More on Beer, but Drinking Less of It

Hop Take: We’re Spending More on Beer, but Drinking Less of It

According to market research firm IRI Worldwide, both dollar and volume sales of domestic premium beer brands declined in 2017, while craft, imported, and domestic super premium beers sales climbed. Total U.S. beer sales exceeded $34 billion, essentially falling flat, with volume sales decreasing 0.4 percent and dollar sales increasing 1.2 percent.

Continue Reading

Tags: , , , ,