To celebrate the anniversary of the opening of its first location in Spain, Burger King has decided to unveil its latest product: Whopper wine. This latest release won’t be made widely available; in fact, only 40 people in the entire world will get to have some. We’re not sure whether that’s Burger King trying to mitigate legal disaster, spare the rest of us the flavor incest that happens when beefy flame-broiled meets flame-broiled wine, or if it’s just a “less is more” way to build chain-restaurant-meat-wine hype (which we’ve all been waiting for). Because, yes, we now have Whopper wine. Exclusively available in Spain. If you win a contest. Check out the video…
Sorry, America, we will have to continue eating our Whoppers in the backseat of a 2003 Corolla with a box of Franzia (and that’s a solid Wednesday night). The official (real) “Whopper Wine” recently released by Burger King is targeted specifically to its Spanish audience, to celebrate the anniversary of the first Spanish Burger King 40 years ago. The basic idea: to treat wine kind of like a Whopper, enriching the wine with the flavor or “flame-grilled” wood. Official commentary: “Whopper wine. The wine that pairs with a Whopper.” (The ad gets bonus points for an English accent voiceover, because we tend to trust Englishness, despite the ubiquity of English-accent-villainy—Romans, Nazis, Lannisters—in popular culture.)
And yes, the basic concept is to create a wine that enhances the flavor of the Whopper for actual pairing. Again, the only way to get a bottle is by submitting your favorite BK story (or photo) to this contest site. No sense of what constitutes the “best Burger King Story,” but we assume in Spain it’ll have less to do with late night inebriated meat consumption? Curious to hear from anyone who wins.
And yes, just because the commercial is incredible, we’ll let them have the last word. A real quote: “Fire holds the essence of what we do best.” Spoken like a true meat demon.
