Last summer saw a high profile shortage of White Claw, after parent company Mark Anthony Brands struggled to keep up with unprecedented demand for the hard seltzer.
Don’t expect to see the same thing happen this year.
On Thursday, Mark Anthony Brands announced it had selected Glendale, Ariz. as the location for a new $250 million west coast production facility, Brewbound reports.
The 916,000-square-foot facility is planned for completion in June and will employ 200 full-time workers. It will also be used to produce Mark Anthony Brands’ other offerings, including Mike’s Hard Lemonade and Cayman Jack Cocktails.
“Once complete, this new facility will be a beacon for the advanced manufacturing capabilities of the City of Glendale and the state of Arizona,” John Sacksteder, Mark Anthony Brewing’s president, said in a press release.
Sales of White Claw topped $1.5 billion last year. In November, the brand’s senior vice president of marketing, Sanjiv Gajiwala, predicted further growth this year. The hugely successful year enabled Mark Anthony Brands to completely self-finance its multi-million dollar expansion project.
Make no doubt about it: all signs point to another White Claw summer.
