White Claw is struggling to keep up with demand, with retailers across the country experiencing shortages of the popular hard seltzer brand, Business Insider reports. The summer’s hottest drink is selling out at grocers and liquor stores from New York to Texas, and each “declawed” seller has consumers wondering when they’ll get their next variety pack.
“We are working around the clock to increase supply given the rapid growth in consumer demand,” Sanjiv Gajiwala, White Claw’s senior vice president of marketing, said in a statement. “In the meantime, we have been allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position.”
Gajiwala adds, “Despite reported shortages, we are excited to report that market share has continued to rise from 55 percent to 61 percent in just the past eight weeks.”
Fan of the Claw? Don’t panic: Claws grow back, and for what it’s worth, there are a lot more hard seltzers out there to try. Wondering what all the fuss is about? Here’s what you need to know about White Claw.