In another reiteration of the blazing hot RTD trend, Diageo and The Vita Coco Company are teaming up to bring consumers a breezy take on the brand’s standout coconut water.
Vita Coco Spiked and Captain Morgan deliver three canned cocktails: a Strawberry Daiquiri, Piña Colada, and a Lime Mojito. Every 12-ounce can features 5 percent ABV with a Captain Morgan Caribbean white rum base.
As the top-performing brands in both the rum and coconut water categories respectively, Diageo North America president Debra Crew says the partnership just made sense.
“As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world,” she says.
While consumers might have been eager to pack the spiked coconut water in their beach bags when the drink was announced in July, there was a bit of a wait on the RTD. The drinks hit shelves in February 2023 and are now available at spirit retailers nationwide for a suggested $14.99 per four-pack.
While coconut water might not be the most recognized cocktail mixer, it’s often heralded for its tastiness and health qualities when combined with spirits. The hydrating properties of the coconut water, combined with its antioxidants, Vitamin C, and calcium, can assist with anything from mild sniffles to that nasty cold that forces you to call out from work. It’s even said to soften next-day hangovers.
While waiting for the highly-anticipated RTD to arrive at your local retailer, mix up one of our own coconut water cocktails, like the Coconut Cosmo.