On Monday afternoon, VinePair announced the appointment of Erica Duecy as its new editor in chief and chief content officer, effective Dec. 11, 2019.

Duecy will work to strengthen the publication’s 5 million monthly readers, which is already the largest drinks audience in the country. She will also contribute to VinePair’s new programs and platforms, including the recently-launched VinePair Audience Insights.

Duecy joins VinePair from online publication SevenFifty Daily, where she was founding editor in chief and vice president. Under her direction, the publication, which covers the business and culture of the drinks industry, won 17 editorial awards, including “Best Cocktail and Spirits Publication 2019” by Tales of the Cocktail Foundation.

Before working at SevenFifty, Duecy served as digital director for both Architectural Digest and Saveur. She holds the Wine & Spirit Education Trust Advanced Certification and, in 2013, authored a book on the real-life stories behind the world’s most famous cocktails, titled “Storied Sips.”

“When [VinePair co-founder] Josh Malin and I first met with Erica, we saw immediately that she understood the publication’s mission and potential,” Adam Teeter, VinePair CEO and co-founder, said. “Together we’ll continue to create the most inclusive and dynamic drinks community in the country. We can’t wait for her to get started!”

In anticipation of her new role, Duecy says she’s excited to work with the VinePair team and share the publication’s stories with her well-established community of drinks professionals. “As it evolves, VinePair will be a community where friends — professionals and enthusiasts alike — are gathered around, clinking glasses, trading ideas, and connecting over our shared passions,” Duecy says.