In the midst of a polar vortex that’s devastating a third of the nation, Svedka has good news for lovers of summer water: Svedka Rosé is launching this month.
The rosé-flavored vodka, made with actual rosé wine (5 percent rosé, 95 percent vodka), has a slightly lower alcohol content of 60 proof (30 percent ABV), hinting at it being a sippable tipple, or one that can be used generously in a cocktail. (Vodka frosé, anyone?)
Svedka, the top imported vodka in the U.S., has a robust series of flavored vodkas. The brand boasts three of the top 10 fastest growing flavored vodkas in the U.S.: Mango Pineapple, Strawberry Lemonade and Blue Raspberry. Will Svedka Rosé join the ranks? Considering the cultural phenomenon that is the rosé lifestyle, we’d venture to guess it’ll make a splash.
Its nationwide release dates vary by market; look for it on shelves throughout February.