First came Polar Seltzer, then arrived Topo Chico, now another flavored sparkling water brand is entering the hard seltzer space.
On Monday, Spindrift announced Spindrift Spiked, a new line of hard seltzers made using “only real ingredients” and without the addition of synthetic natural flavors, sweeteners, or additives, according to the brand.
While other hard seltzers are known for their lack of hue, Spindrift’s beverages are colored (and flavored) using squeezed real fruit. Made using alcohol derived from cane sugar, Spindrift Spiked undergoes a 10 day fermentation process and clocks in at 4 percent ABV, making for a lightly boozy refreshment. The seltzers will arrive in 12-ounce cans, with each serving containing between 82 to 95 calories. Drinkers will have their choice between four fruity flavors: Mango, Lime, Pineapple, and Half & Half.
“When we entered the flavored sparkling water category, there were hundreds of brands, all made with ‘natural flavors,’ clear liquids, and no real ingredients — leading to very few real options for consumers. In the hard seltzer category, we saw many of the same characteristics,” said Bill Creelman, founder and CEO of Spindrift.
Spindrift Spiked will be hitting shelves sometime mid-April, in select markets including Boston, Los Angeles, and San Diego, according to the brand.
With so many sparkling water brands turning to hard seltzer, it’s surely only a matter of time before or we see boozy bubly or lightly alcoholic LaCroix.